The Ashlr booth: a monitor showing the Ashlr website, a poster on the column and printed flyers on a table.

Field noteBusiness

Ashlr at the JMU Gilliam Center

By Ashlr.AIField notePublished Oct 17, 20262 min read

We set up a booth at the JMU Gilliam Center to show what we build. Here are the photos and what we put on the table.

The field note

We showed up at the Gilliam Center at James Madison University with a monitor, a poster and a stack of flyers. The screen ran our website. The poster said what we do: your forward-deployed engineering team, with custom software, AI agents and workflow automation.

All three founders went. We are young, we write code every day, and we run much of the company with AI agents. A booth is a good place to explain that in person, to people who can ask questions.

Our mascot Ash is on our desktops, our site and now this page. He did not come in person, since he is made of clay.

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AI-generated conceptual editorial illustration. Not a documentary photograph.

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The three founders at the Ashlr booth. — The three founders at the booth.

Mason Wyatt next to the Ashlr poster at the booth. — Mason next to the poster.

The Ashlr poster: Your forward-deployed engineering team. — The poster: "Your forward-deployed engineering team."

What it means for your work

For builders

If you build something, put it in front of people in person at least once. The questions you get at a booth are different from the ones you get by email.

For business

Local universities are a good source of talent and a good audience for early products. A booth is cheap and the feedback is direct.

Put it to work

Visit ashlr.ai, or say hello at the email addresses on the poster.

Go to the source

Source material behind this field note. Our practical implications are Ashlr’s interpretation.

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Ashlr.AIOct 17, 2026

Field notes explain an engineering or business practice. They are not reports of a new event. Cover artwork is illustrative.

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